Mercer County Communities That Care (CTC) is a community-based collaborative coalition that exists to prevent juvenile delinquency by promoting and encouraging positive behaviors through their evidence-based programs.
It’s particularly impressive that the Juniata County Prevention Board put such an emphasis on data as they planned their PAStop campaign. After they finished, they could see a measurable difference in several key areas.
“Our approach is “reach and push.” Our primary goal is to reach as many students as we possibly can and push them to the PAStop website for general information or specific treatment referral information if they need it.”
“The idea is that the sum is greater than the parts. Our intention is to bring about integrated solutions, so we employ a comprehensive plan by bringing all affected sectors of the community together for aligned action.”
“Before PAStop, we did these things once in a while, but it was our first big campaign. Already having materials made it easier, then we just had to work with different contacts for aspects such as radio or television.”
“Cambria County ranks second in the state for opioid overdoes, so we needed to have support materials for people experiencing overdose in their lives. For PAStop, we reached out to all the libraries in Cambria County.”